Case Study, Strategic Management : Waldron Roux Silberstein Xao (WRSX)

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Waldron Roux Silberstein Xao (WRSX) came into existence fifteen years ago. It resulted from a merger of three agencies. They consisted of WWMV, Silberstein and Lord, and Roux Roux Toussaint Berthe. The three companies chose to merge and picked on WRSX that resulted from all their names as the company’s name. Eight years after its formation the company went public through the early public offering on the London Stock Market. The corporation is a diversified advertising organization providing direct marketing, advertising, media, specialty communication and PR services across a variety of disciplines (Peter, 2011, p. 3).

The group sole purpose is aiding their clients through strengthening and differentiating their brands. It is has been made possible by creating, marketing and using a variety of marketing related acts. Therefore, the company adds value to their customers by contributing to the autonomy of the numerous business units with a great deal of independence. Consequently, this enhances the effectiveness of the service offered by the company. As a leading advertising firm in the field of health and pharmaceuticals, personal care, among many more the company has been able to attract clients globally. In addition, the company has acquired business units related in the following fields branding, public relation, sport marketing, research and insight, and film production (Peter, 2011, pp. 4-6).

The company also possesses an executive board. The main purpose of the board is performing an oversight role over the activities of the group. Furthermore, they are required to make binding decisions that intends to propel the corporation towards its goals. A notable example of such an act was the appointment of the new director. Before assuming his role, the group informs the director of the present state of the company this might include positive and negative performance (Peter, 2011, p. 12).

The WRSX group faces a number of challenges. One among them is corruption that resulted in the drop in the number of customers. Furthermore, it has resulted to the intuitional investors being too concerned with the manner of governance conducted by board in charge. However, the company has put up measures in place that aims at putting the vice to an end. Secondly, the company has lost a number of skilled personnel. Third, the company has not made the anticipated progress that would have resulted from reduction in prices (Peter, Welcome to the WRSX Group:From: Juliette Waldron, Executive Chair, WRSX Group, 2010, p. 1). Finally, the board has also been condemned for lack of proper leadership and incapacity to manage and lead change all over the corporation (Peter, Phase Two – Business Development Prepared by Tom Watson, Senior VP Business Development,WRSX Group, based in New York, 2011, p. 2).

Phase two of the Strategy Experience Simulation is the strategic choices. It is mainly incorporates the following sections business strategy, international strategy, corporate strategy, entrepreneurship and innovations, acquisition, mergers and alliance. The second phase involves providing perceptive of the strategic choices available to the WRSX Group. The success of this phase is usually dependant on the support of all the stakeholders.

Phase 2, which is the strategic choices usually, begins with the direction. Whereby, a given business heads should decide on which service they would like to adopt. The options available within this section are either broad-based or specialized. In addition, there is the market. Whereby for effective business choice to take place there is need for specifying the target market. Second, there is the method. Whereby, there is the need to specify whether to go for organic, alliance or M&A. Before picking one among the three provisions, an analysis of previous performance is necessary. This will play a vital role in ensuring the right choice is made. Third, there is the business and corporate strategy. The strategy of the WRSX group within this section is to act as the preferred source of multinational footprint. It will be made possible in the course of opening offices in the group’s name anywhere the clients business has been able to the company. Therefore, the role of the parent company is providing resources that bring about the growth of the client’s business (Peter, Welcome to the WRSX Group:From: Juliette Waldron, Executive Chair, WRSX Group, 2010). In particular, some of the activities of the parent company consist of direct marketing, buying and media planning (Strategic Management: The Agancy Role , 2011). Finally, there is the international business. There is need to assess the relevance of that venture to enable the creation of a venture that will be viable. Furthermore, the location also plays an important role. The businesses ought to be placed where there is great demand of the services it offers. Finally, there is need to set up a plan. The essence of this is that it will enable the parent company to perfectly aid in the success of the given business (Strategic Management: The Agancy Role , 2011).

 

Reference

Peter. (2011). Company Report and Profile . Learning Dynamics .

Peter. (2011). Phase Two – Business Development Prepared by Tom Watson, Senior VP Business Development,WRSX Group, based in New York.

Peter. (2010). Welcome to the WRSX Group:From: Juliette Waldron, Executive Chair, WRSX Group.

(2011). Strategic Management: The Agancy Role .

 

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